Viral Omnichannel Beverage Launch & 65-Creator Blitz
"Sold Out 45,000 Cans in First 72 Hours of Launch"
Coordinating an unboxing frenzy with 65 lifestyle creators, paired with high-tempo audio trends and geofenced hyper-local ad blitzes across quick-commerce hubs.
The Strategic Challenge
Entering the premium wellness soda market in India is fiercely competitive. Solis needed to generate overwhelming consumer pull within 14 days so that grocery retail chains and quick-commerce dark stores would maintain high stocking levels without heavy slotting fees.
The Amazing Go Solution
We produced customized holographic unboxing kits delivered to curated wellness personalities. Over a 72-hour window, 65 creators posted synchronized tasting reactions with a proprietary sound clip. We immediately boosted top-performing organic clips with geofenced Meta ads targeting postal codes within 10 minutes of Blinkit and Zepto hubs.
Sprint Execution Roadmap
VIP Seeding Teaser
Shipped embargoed packages to top wellness creators 5 days prior to launch.
Synchronized Drop Day
Simultaneous video releases generated organic trending status within 6 hours.
Quick-Commerce Funnel Retargeting
Directed traffic directly to instant-delivery apps, clearing out warehouse inventory.
Key Deliverables & Systems
Holographic VIP Press Kit
Physical packaging design that turned ordinary product receiving into an irresistible unboxing moment.
65-Creator Content Roster
End-to-end talent contracts, briefing, and review ensuring authentic brand integration.
Hyper-Local Geo-Fencing Ads
Pinpoint ad delivery within 3km radii of Blinkit dark stores to maximize instant basket additions.
Campaign & Design Artifacts
"The inventory velocity was mind-blowing. Quick-commerce platforms called us on day two asking for emergency restocks. Amazing Go orchestrated a masterclass in modern launch hype."
Zenith Capital
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